Syrup Advertising Radio Demos 800-208-7154

Radio is Your Best Choice for Advertising

There are lots of reasons why radio should become your number one go-to choice for advertising. You can search “benefits of radio advertising” or “reasons to advertise on radio” on the Internet and several pages will come up offering lists of reasons. Here are a few to consider.

“Radio escapes advertising’s clutter. Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium. Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.”

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world. 

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Radio produces results like no other media. Especially talk radio, because listeners are much more engaged than just passively listening to music. More than TV, more than social media, more than all other advertising mediums.

46% of listeners considered purchasing something after hearing a commercial on the radio.

“Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.” nationalpublicmedia.com